What the Font?

Being a computer company, I would imagine HP would have a lot of fonts at their disposal. So how do you explain this?

I picture some marketing geniuses brainstorming their next ad campaign:

-"We need something to appeal to the kids, to tell 'em to buy HP ink instead of the competitor's stuff."
-"Hell, how do we do that?"
-"I know! You know that movie that the kids are into? Our ad should remind them of that movie."
-"Twilight?" "Star Trek?" "Saw V?" "Paul Blart?"
-"No, no, no, no, the cool kids! It's got, uh, Jimmy Depp. No, Johnny Depp! That's it!"
-"Pirates of the Caribbean?" "Sweeny Todd?" "21 Jump Street?" "That Alice in Wonderland movie that hasn't come out yet?"
-"No, no, TV, no. Uh... Edward Scissorhands! That's it! Get me the font from that goddamn movie, and the kids'll come flocking to HP-brand printer ink!"

There's really no other explanation.

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