Monday, December 22, 2008

I knew!

I saw one of those godawful state tourism commercials last night. This one is for Nebraska. If I were in charge of the Nebraska advertising campaign, I'd say, "We know you think it's a vast, cultureless, flat wasteland, but you're only partially correct!" Or, "Lots of blonde and / or redheaded chicks who are sure to find you interesting!" Instead, they've gone with the "surprise" campaign, as in, "Aren't you surprised that we're this interesting?" Here's the commercial:



My favorite part of the commercial, without a doubt, is at the 30-second mark. "What do you have to say, unexplained Asian child in a Caucasian family?"

"I knew!"

Seriously, in a Nebraska tourism commercial, do you just want to throw in random multi-culturalism like that? It's not what Nebraska is known for, and you don't have sufficient time to explain in a 60-second commercial whether both their kids are adopted, just the one, or whether this is a friend of their daughter's that they brought on vacation.

Or, is Nebraska trying to go after the all-important Asia to Nebraska tourism market? Very clever. Step one: prove we don't kill all non-white people in Nebraska. Step two: take their money.

Who knew Nebraska tourism was so clever?

I knew!

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